SUBS In Three Bullets

The Fount Subscription Economy ETF (SUBS) looks to provide exposure to companies engaged in the business of providing subscription services.  The investment case for SUBS can be encapsulated in three bullets which advisors may find helpful in presenting the fund to their clients:

 

  • Consumers may be transitioning from an ownership to a usership model
  • Companies in the subscription economy may experience stronger growth than traditional companies
  • SUBS looks to provide exposure to companies in the subscription economy

 

Supporting Material

For advisors looking to expand on these three bullets, the following information may prove helpful:

 

Consumers may be transitioning from an ownership to a usership model

  • More consumers are opting for subscription services rather than outright ownership
    • 78% of adults worldwide utilized subscription services [1]
    • 75% of adults worldwide believe that they will subscribe to more services and own less stuff[1]
  • Companies are responding by offering, or planning to offer, more subscription pricing options
    • 70% of businesses believe that subscription services hold the key to future commercial growth [2]
    • By 2023, Gartner Group predicts that 75% of organizations selling directly to consumers will offer subscription services [3]

 

Companies in the subscription economy may experience stronger growth than traditional companies

  • Companies that employ subscription-based models, as measured by the Subscription Economy Index,[4] have outperformed traditional business models
    • Companies in the Subscription Economy Index (SEI) experienced revenue growth of 16.2% during 2021 versus 12% for companies in the S&P 500[5]
    • Over the past ten years ending 12/31/21, companies in the SEI experienced a compound annual growth rate (CAGR) of 17.5% versus 3.8% for companies in the S&P 5005
  • UnivDatos estimates that the subscription market will reach $478 billion by 2025, experiencing a 68% compound annual growth rate (CAGR) over the 2019 through 2025 period[6]

 

SUBS looks to provide exposure to companies in the subscription economy

The Fount Subscription Economy ETF (SUBS) seeks to provide investment results that, before fees and expenses, generally correspond to the total return performance of the Fount Subscription Economy Index.

 

The Index was designed to measure the performance of companies engaged in the business of providing subscription services, i.e., companies that sell products or services for recurring subscription revenue.

 

More information about the SUBS ETF can be found in the SUBS Investment Case and on the SUBS fund page.

 


 


[1] The End of Ownership, Subscribed Institute, 2020; More statistics can be found in the SUBS Investment Case

[2] How to Make Money From Membership Economics, Global Banking & Finance, 4/23/19

[3] Top 10 Trends in Digital Commerce, Gartner Group, 10/3/19

[4] The Subscription Economy Index (SEI) is designed to measure the growth in the volume of business for subscription-based products and services. The index is constructed by Zuora, a subscription consulting company and is not associated with the SUBS ETF nor is it the index that the fund aims to replicate

[5] The Subscription Economy Index: February 2022, Zuora, February 2022

[6] Global Subscription E-Commerce Market, UnivDatos, 8/20/20

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Bong-Geun Choi Chief Economist

Investors should consider the investment objectives, risks, charges and expenses carefully before investing. For a prospectus or summary prospectus with this and other information about the Fund, please call 855-425-7426 or visit our website at www.fountetfs.com. Read the prospectus or summary prospectus carefully before investing.

Exchange Traded Concepts, LLC. serves as the investment advisor to the Funds. The Funds are distributed by SEI Investments Distribution Co., (SIDCO) 1 Freedom Valley Drive, Oaks, PA 19456. SIDCO is not affiliated with Exchange Traded Concepts, LLC. or Fount Investment Co. Ltd.

Risk Disclosure:

 

Investing involves risk, including possible loss of principal. There is no guarantee the Funds will achieve their stated objectives. In addition to the normal risks associated with investing, international investments may involve the risk of capital loss from unfavorable fluctuation in currency values, differences in generally accepted accounting principles, or social, economic, or political instability in other nations. Emerging markets involve heightened risks related to the same factors, as well as increased volatility and lower trading volume. 

 

The Funds’ concentration in an industry or sector can increase the impact of, and potential losses associated with, the risks from investing in those industries/sectors. For MTVR, the Fund may be concentrated in the entertainment and interactive media & services industries. The entertainment industry is highly competitive and relies on consumer spending and the availability of disposable income for success, which may cause the prices of the securities of companies to fluctuate widely. The prices of the securities of companies in the interactive media & services industry are closely tied to the overall economy's performance. Changes in general economic growth, consumer confidence, and consumer spending may affect them. MTVR may also be subject to the specific risks associated with metaverse companies. These risks include but are not limited to small or limited markets, changes in business cycles, world economic growth, technological progress, rapid obsolescence, and government regulation. Smaller, start-up companies tend to be more volatile than securities of companies that do not rely heavily on technology. Metaverse Companies may rely on a combination of patents, copyrights, trademarks, and trade secret laws to establish and protect their proprietary rights. There can be no assurance that these steps will be adequate to prevent the misappropriation of their technology or that competitors will not develop technologies that are equivalent or superior to such companies’ technology.

 

For SUBS, the Fund may be concentrated in the software industry. Technological changes, pricing, retaining skilled employees, changes in demand, research & development, and product obsolescence can affect the profitability of software companies causing fluctuations in the market price of company securities. 

 

Both Funds are subject to communication services sector risk, which can involve the same risks as being concentrated in the software industry. Network security breaches, potential proprietary or consumer information theft, or service disruption can negatively affect companies’ stock prices.

 

The Funds are non-diversified. The Funds are new and have limited operating histories for investors to evaluate. New and smaller funds may not attract sufficient assets to achieve investment and trading efficiencies. In addition to the normal risks associated with investing, investments in smaller companies typically exhibit higher volatility.