Industry updates from the Fount Metaverse ETF (MTVR).
Click here to access the full list of holdings.
Google to Test AR Glasses
Google revealed that they will conduct tests for of their prototype augmented reality (AR) glasses in public settings. The glasses, which look like normal glasses, will be tested for features like real-time translating and showing directions inside the lenses. The device has an in-lens display, microphone, camera, and an LED light that turns on when the glasses are recording image data. 
Digital Collectibles as Snap Filters
Snap Inc. wants to let creators show off their digital collectibles as useable AR filters. Testing for this feature will begin in August, and selected artists will be able to create and mint their own NFTs (non-fungible tokens) on another platform, and then import them into Snapchat as Lenses. According to reports, Snap does not plan to charge creators to display their NFTs. 
Blackpink in Your (Metaverse) Area
World famous K-pop girl group Blackpink will hold an in-game concert in collaboration with Krafton Inc.’s PUBG (PlayerUnknown's Battlegrounds) mobile game. This will be the first time a Korean artist will perform a virtual concert using 3D avatars. The foursome, after a 20-month hiatus, will perform their hits and reveal a special track. PUBG Mobile players in North and South America will be able to watch the concert on July 22-23 and July 29-30. 
Avatar Cover Images
Meta Platforms is continuing to experiment with avatars by adding a new graphic cover image feature. The feature lets Facebook users include their avatars in their profile’s cover image and add their avatars onto imagined scenes.  This comes after the introduction of the avatar store which allows users to purchase digital clothing items for their personal avatars.
(Matt Navarra Twitter)
Learn how to invest in your future experiences with Fount ETFs
The Fount Metaverse ETF (MTVR)
The Fount Metaverse ETF (MTVR) seeks to provide investment results that, before fees and expenses, generally correspond to the performance of the Fount Metaverse Index. The index was designed to measure the performance of companies that develop, manufacture, distribute, or sell products related to metaverse technology.
MTVR may be an attractive vehicle for investors looking to invest in the metaverse.
For a full list of MTVR holdings, please click here.
The Fount Subscription Economy ETF (SUBS)
The Fount Subscription Economy ETF (SUBS) seeks to provide investment results that, before fees and expenses, generally correspond to the total return performance of the Fount Subscription Economy Index. The Index was designed to measure the performance of companies engaged in the business of providing subscription services, i.e., companies that sell products or services for recurring subscription revenue.
SUBS may invest in companies that offer subscription-based pricing models, including those in the technology hardware industry.
For a list of SUBS holdings, please click here.
1) Lesswing, Kif, “Google will once again test augments reality glasses in public,” CNBC, July 19, 2022.
2) Mehta, Ivan, “Snap eyes adding NFTs as AR filters in Snapchat,” Tech Crunch, July 13, 2022
3) Bang, Jun-sik, “Blackpink to hold K-pop’s first in-game concert on PUBG mobile game,” The Korea Economic Daily, July 12, 2022
4) Hutchinson, Andrew, “Meta Tests New Option to Create Avatar-Aligned Cover Images for Your Facebook Profile,” Social Media Today, July 18, 2022
Investors should consider the investment objectives, risks, charges and expenses carefully before investing. For a prospectus or summary prospectus with this and other information about the Fund, please call 855-425-7426 or visit our website at www.fountetfs.com. Read the prospectus or summary prospectus carefully before investing.
Exchange Traded Concepts, LLC. serves as the investment advisor to the Funds. The Funds are distributed by SEI Investments Distribution Co., (SIDCO) 1 Freedom Valley Drive, Oaks, PA 19456. SIDCO is not affiliated with Exchange Traded Concepts, LLC. or Fount Investment Co. Ltd.
Investing involves risk, including possible loss of principal. There is no guarantee the Funds will achieve their stated objectives. In addition to the normal risks associated with investing, international investments may involve the risk of capital loss from unfavorable fluctuation in currency values, differences in generally accepted accounting principles, or social, economic, or political instability in other nations. Emerging markets involve heightened risks related to the same factors, as well as increased volatility and lower trading volume.
The Funds’ concentration in an industry or sector can increase the impact of, and potential losses associated with, the risks from investing in those industries/sectors. For MTVR, the Fund may be concentrated in the entertainment and interactive media & services industries. The entertainment industry is highly competitive and relies on consumer spending and the availability of disposable income for success, which may cause the prices of the securities of companies to fluctuate widely. The prices of the securities of companies in the interactive media & services industry are closely tied to the overall economy's performance. Changes in general economic growth, consumer confidence, and consumer spending may affect them. MTVR may also be subject to the specific risks associated with metaverse companies. These risks include but are not limited to small or limited markets, changes in business cycles, world economic growth, technological progress, rapid obsolescence, and government regulation. Smaller, start-up companies tend to be more volatile than securities of companies that do not rely heavily on technology. Metaverse Companies may rely on a combination of patents, copyrights, trademarks, and trade secret laws to establish and protect their proprietary rights. There can be no assurance that these steps will be adequate to prevent the misappropriation of their technology or that competitors will not develop technologies that are equivalent or superior to such companies’ technology.
For SUBS, the Fund may be concentrated in the software industry. Technological changes, pricing, retaining skilled employees, changes in demand, research & development, and product obsolescence can affect the profitability of software companies causing fluctuations in the market price of company securities.
Both Funds are subject to communication services sector risk, which can involve the same risks as being concentrated in the software industry. Network security breaches, potential proprietary or consumer information theft, or service disruption can negatively affect companies’ stock prices.
The Funds are non-diversified. The Funds are new and have limited operating histories for investors to evaluate. New and smaller funds may not attract sufficient assets to achieve investment and trading efficiencies. In addition to the normal risks associated with investing, investments in smaller companies typically exhibit higher volatility.